Kylie Minogue led a Quiet Revolution

Published: 9th November 2011

Kylie Minogue with the Lexus CT 200h

Kylie Minogue led a Quiet Revolution to launch the Lexus CT 200h earlier this year, fronting a major advertising campaign that has earned Lexus a Quiet Mark award from the UK Noise Abatement Society.

The ads focused on Kylie enjoying the hush of the CT 200hs drivers seat to demonstrate the near-silent running of the full hybrid luxury compact car when moving around town on zero-emissions electric power.

The effectiveness of the campaign has been recognised with UKNASs award for excellence in quiet product design, presented to Lexus at a ceremony in London last night.

Gloria Elliott, UKNAS Chief Executive, said: The Lexus campaign aligns with the aims and ethos of the Quiet Mark to encourage the manufacture and marketing of quiet products to improve the aural environment for the benefit of all.

Paul Marshall, Lexus General Manager, Strategy and Marketing, said, We are delighted to have received the Quiet Mark award, a fitting acknowledgement of a campaign that emphasised how quiet performance is an important and desirable element in the quality of the CT 200h. As a pop icon of our times, Kylie Minogue was the perfect ambassador to broadcast the message of our Quiet Revolution.

Lexus CT 200h

Our Lexus CT 200h Guide lists the full specification of the current UK CT 200h range, including car prices, fuel consumption, dimensions and other vital! data.

Price Range: 23,485 - 30,635Body Style: Fuel:Models in the range: 4

We have road tested the Lexus CT 200h, to read our in-depth car review:

Lexus CT 200h Review 05/09/2011

Our Car Buyers Guide covers all of the UKs major new cars and includes CO2 ratings and car insurance groups. Data updated on the 5th Nov 2011